Preparing your home for sale – Part Two – Home Staging

McNeill Real Estate 03/09/2015

HOME STAGING

Regardless of the type of property you own, be it a freestanding house, a single unit, a cottage, a terrace, a heritage, a contemporary home or an investment property, it is vitally important in any economic times, and even more specifically in Australia where the real estate market remains slumped, to stage your home for sale. Staging ensures a greater appeal to all the buyers viewing your home.

You can hire professionals to assist you do this for a fee but if you take the information we are going to give you in this book seriously, you will save yourself a lot of money since all the secrets and principles to staging a home are explained in detail.

My advice to you, is to follow them and attract a large pool of potential buyers, strike a great bargain and make a quick sale for your house with minimal effort and almost nominal outlay.

SO WHAT EXACTLY IS ‘STAGING’?

Staging, also known as property-styling or property presentation is the art of setting up your home at its best or its most appealing state by minimising flaws and emphasising your home’s best attributes for a sale. Simply put, home staging is the process of presenting your home to appeal to your target market.

Its main purpose is to get buyers to imagine their lives in it and feel a sense of urgency about making an offer before someone else buys it first. It also has them forming a strong emotional attachment to the idea of being in your home and excites them at the prospect of the rental dollars they can earn from it. The strength of a buyer’s emotional attachment is usually directly linked to the amount of money they are willing to spend.

It is a fact that staged homes bring in about 15% more revenue than those that aren’t. For this reason, home staging is an excellent investment for those preparing to sell their homes.

It is believed that first impressions have a big role to play in making decisions. A buyer will have already made up their mind whether or not to buy your home within the first eight seconds of entering your home. The rest of the time spent inspecting your property will be based on those all-important first impressions.

Presentation is the keyword to keep in mind while putting your house up for sale. Always remember that ‘First impressions form lasting impressions.’ This holds true even in the real estate world when it comes to showcasing homes.

To ensure that you make a good impression on the prospective buyers, you need to fix all those things in your house that might just give a distasteful impression to your buyers. As someone living in the house, many dysfunctional things might seem normal to you simply because you have become used to them but the trick is to see those things as an outsider might. Usually, anomalies such as broken, damaged, and dirty surfaces and items if noted by any potential buyer might just work against you and your power to bargain for higher dollar rates. Any crack in the ceiling, or an obviously broken piece of furniture must be fixed before you start showing your house to outsiders otherwise it might mean chopping off a few extra dollars from your selling price.

If you’re completely unsure about how to go about this, hire a specialised agent to assist or follow this guide on home staging and it will help you in finding out what is a miss in your home in the eyes of a buyer or an outsider.

The last thing you want is for prospective buyers to feel unwelcome or as though they are intruding in someone else’s home. This book outlines how to organize or stage your property to make it easier for buyers to project their own lives into your home and feel welcome and at home.

Well-showcased homes sell 84% faster than those that aren’t.

So I urge you to read on……

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